Post by account_disabled on Jan 3, 2024 2:19:15 GMT -5
The General Council of Physiotherapy Colleges of Spain entrusts the Freebox agency with its first television campaign and the result could not have been better . Juan Manuel Nieblas, member of the CGCFE, has been very satisfied with the communication action: “We wanted to go from thousands of impacts to millions and with the television campaign we have achieved it” Millions of viewers have been able to discover something that, quite possibly, they did not know : that there are physiotherapists in the ICUs of hospitals throughout Spain . Professionals specialized in respiratory physiotherapy, who have become absolutely essential in times as critical as those we suffered last spring due to COVID-19 and which continue to be so at the current time. The creative idea with the claim of “We are healthcare workers, We are physiotherapists” came from the Freebox agency, which has also been responsible for the audiovisual production of a 20” piece , which has been broadcast on Mediaset channels and the main networks.
Autonomous communities for 10 days in the month of November. In addition to distribution on the small screen, Freebox has designed an advertising campaign on digital media such as ABC, El Mundo. La Vanguardia Telegram Number Data and El Correo, obtaining an excellent return on investment. The communication action has reached more than 12.5 million people, the majority (9 million) through the spot broadcast on television. The rest of the impacts come from an intense campaign in general newspapers and on social networks, where more than half a million reaches were reached. Remembering this health nature of Spanish physiotherapists has been at the origin of this action for the General Council of Colleges of Physiotherapists of Spain. One of its members, Juan Manuel Nieblas, president of the College of Physiotherapists of Andalusia and coordinator of the Physiotherapy communication and dissemination working group, showed his full satisfaction with the result of the advertising campaign. “ The impact has been tremendous at all levels.
Both among professionals and patients and in other healthcare sectors, the spot has been very popular. The investment has been absolutely effective and efficient. It was the first action of this level that we have done, but we are sure that it will not be the last. As the person in charge of the project, I am convinced that in 2021 we will carry out another campaign of this style.” “Previously we had made some investment in advertising,” Nieblas himself acknowledged, “but with this campaign in Mediaset we wanted to take that leap and go from talking about thousands of impacts to millions and we have achieved it .” The campaign has focused on the recognition of the health nature of physiotherapists , highlighting the determined commitment, past, present and future, of physiotherapists, their condition as people who help people and their deep conviction of how necessary their work is. , more than ever now, in a health emergency situation with thousands of human lives at stake. “ It has been a very special year, very tremendous for all health workers and what we wanted was to value everything that physiotherapy contributes to society ,” acknowledged Juan Manuel Nieblas, who also recalled “ the serious problem of intrusion that our society suffers.” profession .
Autonomous communities for 10 days in the month of November. In addition to distribution on the small screen, Freebox has designed an advertising campaign on digital media such as ABC, El Mundo. La Vanguardia Telegram Number Data and El Correo, obtaining an excellent return on investment. The communication action has reached more than 12.5 million people, the majority (9 million) through the spot broadcast on television. The rest of the impacts come from an intense campaign in general newspapers and on social networks, where more than half a million reaches were reached. Remembering this health nature of Spanish physiotherapists has been at the origin of this action for the General Council of Colleges of Physiotherapists of Spain. One of its members, Juan Manuel Nieblas, president of the College of Physiotherapists of Andalusia and coordinator of the Physiotherapy communication and dissemination working group, showed his full satisfaction with the result of the advertising campaign. “ The impact has been tremendous at all levels.
Both among professionals and patients and in other healthcare sectors, the spot has been very popular. The investment has been absolutely effective and efficient. It was the first action of this level that we have done, but we are sure that it will not be the last. As the person in charge of the project, I am convinced that in 2021 we will carry out another campaign of this style.” “Previously we had made some investment in advertising,” Nieblas himself acknowledged, “but with this campaign in Mediaset we wanted to take that leap and go from talking about thousands of impacts to millions and we have achieved it .” The campaign has focused on the recognition of the health nature of physiotherapists , highlighting the determined commitment, past, present and future, of physiotherapists, their condition as people who help people and their deep conviction of how necessary their work is. , more than ever now, in a health emergency situation with thousands of human lives at stake. “ It has been a very special year, very tremendous for all health workers and what we wanted was to value everything that physiotherapy contributes to society ,” acknowledged Juan Manuel Nieblas, who also recalled “ the serious problem of intrusion that our society suffers.” profession .