Post by account_disabled on Jan 3, 2024 1:28:45 GMT -5
We may not remember, but before the coronavirus hit our routine hard, everyday problems took over all our despair. Losing our cell phone or keys, being left without electricity, having a small accident with our parents' car... Problems that made our mood change in a matter of seconds towards an enormous level of frustration. COVID-19 has made these types of problems take a backseat, since now other worries are on our minds and prevent us from sleeping at night. Mutua wanted to focus precisely on this idea for its Christmas campaign and has launched an advertisement in which humor to cope with secondary problems is our great ally. Because if there is something we have learned this year, it is to relativize problems. In this way, the mutual company's Christmas spot has taken into account the difficulty we have faced in recent months and reminds us that there are priorities in life.
Now our concern is to be with our loved ones for another year and leave family or friend dramas behind us with our pride. A message with which they seek to empathize with people while reinforcing the values Phone Number List of their brand: honesty and ease . Precisely this last value is the message that puts an end to the campaign. Mutua appears close, credible and optimistic to its clients and sincerely wishes them "an easy 2021." In fact, the brand's Christmas wish in the spot is " that all problems have an easy solution " and in this way they get as far away as possible from the pandemic that we have had to endure. Behind the campaign is the agency Comunica+A , in charge of creating the 45″ spot along with three 30″ versions, while BLUR Films has been in charge of filming it. If you do not display the embedded video correctly, click here .
DATA SHEET Agency : COMUNICA + A Advertiser : MUTUA MADRILEÑA Sector : INSURANCE Product : CHRISTMAS CAMPAIGN Brand : MUTUA MADRILEÑA GROUP Client Contact : JUAN MANUEL GRANADOS, BELÉN PANDO, AMAYA MARTÍN, MÓNICA AZORES Parts : SPOT TV 45″ / 3X30″ Media : TV Titles : CHRISTMAS Creative Vice President : JAVIER ANTOÑANZAS Executive Creative Director : DAVID LEÓN RODRÍGUEZ Executive Creative Director : ALEX SIERRA General Account Director : JAVIER ALVIRA Account Director : MÓNICA GONZALO Account Supervisor : BERTA SÁEZ Account Executive : MARTA CARRILLO Agency Production Director : DIEGO MAÑAS Production company : BLUR FILMS Director : MARC COROMINAS Executive producer : MARIO FORNIES / LAIA VIDAL BLUR Producer : JUAN BASCÓN Director of Photography : ROMÁN MARTINEZ DE BUJO Postproduction and sound studio : DELUXE Music Title of the work : WHITE CRISTMAS Performer : THE OVERSTONES Media agency.
Now our concern is to be with our loved ones for another year and leave family or friend dramas behind us with our pride. A message with which they seek to empathize with people while reinforcing the values Phone Number List of their brand: honesty and ease . Precisely this last value is the message that puts an end to the campaign. Mutua appears close, credible and optimistic to its clients and sincerely wishes them "an easy 2021." In fact, the brand's Christmas wish in the spot is " that all problems have an easy solution " and in this way they get as far away as possible from the pandemic that we have had to endure. Behind the campaign is the agency Comunica+A , in charge of creating the 45″ spot along with three 30″ versions, while BLUR Films has been in charge of filming it. If you do not display the embedded video correctly, click here .
DATA SHEET Agency : COMUNICA + A Advertiser : MUTUA MADRILEÑA Sector : INSURANCE Product : CHRISTMAS CAMPAIGN Brand : MUTUA MADRILEÑA GROUP Client Contact : JUAN MANUEL GRANADOS, BELÉN PANDO, AMAYA MARTÍN, MÓNICA AZORES Parts : SPOT TV 45″ / 3X30″ Media : TV Titles : CHRISTMAS Creative Vice President : JAVIER ANTOÑANZAS Executive Creative Director : DAVID LEÓN RODRÍGUEZ Executive Creative Director : ALEX SIERRA General Account Director : JAVIER ALVIRA Account Director : MÓNICA GONZALO Account Supervisor : BERTA SÁEZ Account Executive : MARTA CARRILLO Agency Production Director : DIEGO MAÑAS Production company : BLUR FILMS Director : MARC COROMINAS Executive producer : MARIO FORNIES / LAIA VIDAL BLUR Producer : JUAN BASCÓN Director of Photography : ROMÁN MARTINEZ DE BUJO Postproduction and sound studio : DELUXE Music Title of the work : WHITE CRISTMAS Performer : THE OVERSTONES Media agency.